Unique Realestate Marketing Ideas 2020 – Work on Cutting Edge Digital Content .
In this blog post , we have made an attempt to share some unique real estate marketing ideas for 2020 .
Realestate is a high ticket sale , you need to be really innovative and think out of the box when it comes to marketing .
Investors are smart and very well informed in this digital age .
Create content which engages your potential buyer to book the site visit .
Before you start marketing , build rock solid foundation of your digital content to promote project .
Identify different Buyer Persona and create specific content for these buyers , which will give them relevant info .
Inspire Home Buyers with meaningful content , you will get more site visits and sales .
In this blog post , we have made an attempt to share most exciting digital content techniques .
Create Sales Funnel –
Generic Corporate website is thing of past now with multiple projects showcased .
Sales funnel with specific project details will get you site visits and sales .
Typical flow for a high performing funnel –
Project Landing Page
Connect with Email Automation ( Sequence Emails )
Drip Email Sequence to Nurture Clients
Connect to Sitebot ( Capture Responses with Specific Questions )
Based on responses identify buyer persona .
Make calls and block site visits .
Google My Business Page –
Local search on google is gaining massive momentum , increasingly people are searching ‘ places near me ‘ .
You need to get top listing for your project , so people can find you when they search for properties near them .
Update project content regularly on your Google My Business Page .
Offer Home Valuation –
Create a sitebot , helping home buyers to understand valuation for their home and suggest investment strategies .
You can create an intelligent sitebot for your Sales landing Page / Funnel . Work on flow chat for the bot and give it to developer , he will do the rest .
Publish a Quiz –
People like participating in the quiz .
Create an exciting quiz on your sales funnel and reward people who are winning the same .
You will get much better engagement for your project .
Answer Buyer / Seller Questions on Your Blog –
Create a blog on your sales funnel .
Answer all the possible question of potential buyer in this blog , they will be well informed about your project .
Highlight all the advantages vs all the disadvantages of other projects in same location .
Create Video Blog Post –
Create a blog post with video series talking about location advantages , shoot video series about new restaurants , malls , offices , schools etc .
Post regular videos on this blog post for people to refer . excite them regularly with new content .
Create Infographics –
Create Informative infographics on your project and post on pinterest .
Pinterest can get you lot of free traffic to your sales funnel . Create amazing and attractive infographics to catch eyeballs .
Your infographics should give massive value to potential customers .
Create Digital Business Cards –
You can now create digital business cards on whatsapp .
Create business card with specific project details , share it on whatsapp . Potential Buyers can have quick look about about your project .
Customers can communicate over whatsapp and engage with your project .
Youtube Video Marketing –
Realestate players have been ignoring youtube marketing , increasingly home buyers are searching for properties on youtube .
Have a youtube channel and grow your channel with valuable content , you will gain subscribers and they can become your potential investors .
Upload atleast 4 videos every week to get traction .
We are working on this Youtube Channel for our Client .
Film an Infographics Explainer Video –
A must do ! Create infographics explainer video talking about interesting facts and figures of your project .
Share ROI and other important aspects of your project using awesome graphics .
Amaze your investors with exciting possibilities of investing in your project .
Check out this Video Link , we did for our Client .
Drone Videos –
Create stunning drone videos giving birds eye view of your project , put hotspots on important locations .
Highlight proximity of important locations from your project . Capture dynamic elevation shots to wow your investors .
Drone videos can give stunning look to your projects .
Check out this VIDEO LINK , we did for our Client .
Interactive Videos –
Now you can make interactive videos , which gives investors the power to control video and select certain section which they are interested in watching .
You can embed certain questions in the video which will guide potential customers to choose sections which interests them the most .
Interactive videos is the future of real-estate video marketing .
Testimonial Videos –
Bytes from Happy Customers is the best possible way to promote your projects .
Shoot testimonial videos in a studio with green chroma setup , package these videos with info graphics .
Testimonial videos can create massive credibility with new buyers and can motivate them to take next step in closing the sale .
Photoreal 3D Walkthroughs –
3D Rendering Technology has evolved over past 20 years , now you can create photorealistic 3d walkthroughs for your projects .
3D Walkthrough with dramatic shots will wow your investors .
Play your film on large screen at sales lounge , will get your potential customers at the edge of their seats .
This can boost sales at site .
Check ou this VIDEO LINK , we did for our Client .
Real Estate Virtual Tour –
Showcasing sample flat has been a very important aspect in real estate sales .
Now you can showcase your sample flat with the help of virtual tours , potential customers can get realistic feel of the property sitting at their homes .
Create Virtual Tour with interactive features , customers will be able to navigate through the property and capture all the details .
Check out this LINK , we created for our Client .
Facebook Marketing –
Video marketing on facebook can give you very good results . You can do laser targeting with the help of facebook ads .
Video ads have been working really very well to get higher engagement , which results into much better site visit and sales .
Sharing case study video to give you much better clarity –
Email Marketing –
Email Spamming and Mass Mailing is now Dead .
Even if you try mass mailing on database the best open rate you will get is around 2 to 3 % .
Now its about legitimate list building , where people opt-in to your email list after checking your offer .
When you send email campaigns to your opt-in list , you can get open rate of 20 to 25 % which is incredible .
You can send sequence of emails using email automation and nurture your leads .
Hope you found some valuable info in this blog post .
We will be sharing more info in our next blog post of unique real estate marketing ideas .
Pls do share the blog post with someone you think will find value .
Also pls do leave your comments below .